Key message delivery
Multi-country webinar campaign for ophthalmologists
This case study highlights a multi-country digital campaign aimed at inviting ophthalmologists across three European countries to a specialized webinar.
The campaign focused on delivering the message through targeted digital channels, despite the competitive landscape of ophthalmological education. By utilizing a homepage banner and in-app messages, the campaign effectively reached a broad audience and generated significant engagement, showcasing its success in capturing attention and driving action.
4,200+
interactions
70%
of target HCPs reached
80%
of reached audience engaged with both content elements
Objectives
Deliver the key message through targeted digital channels to maximize reach and interaction.
Invite and engage ophthalmologists in the Czech Republic, Slovakia, and Slovenia to participate in a specialized webinar.
Target audience
Ophthalmologists in three European countries.
Campaign strategy
Showing homepage banner and in-app message for 2 weeks.
Conclusion
By employing a homepage banner and in-app messages, the campaign achieved over 4,200 interactions within two weeks, reaching 70% of the targeted audience. Engagement was high, with nearly 80% of them interacting with both campaign elements. We have succeeded in delivering the essential information promptly and effectively to the target audience, resulting in a strong CTR of 6.3%.
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