Key message delivery
A pop-up message campaign for a Romanian drug launch event
Effective communication is key when launching a new drug or inviting doctors to your event, and our latest pop-up message campaign proved just that. By leveraging targeted pop-up messages, we successfully engaged a highly relevant audience of healthcare professionals, achieving impressive results in just three days.
The campaign’s purpose was to invite doctors to an online drug launch webinar event in Romania.
4,100+
interactions
33.25%
click-through rate
22%
of target HCPs reached in just 3 days
Objectives
Deliver the key message through targeted digital channel to maximize reach and interaction.
Invite and engage HCPs in Romania to participate in a specialized webinar.
Target audience
18,000 MDs, specialisations: Diabetology, Endocrinology, Cardiology, Internal Medicine, Gastroenterology, Gynecology, GPs, Orthopedy, Pneumology, Oncology, Rheumatology, General Surgery.
Campaign strategy
Campaign period: 3 days
Type of message: pop-up message
Message frequency: one time, when user opens the app
Conclusion
What made this campaign successful?
Highly targeted messaging: We reached the large group audience in short time.
Engaging pop-up design: A clear and compelling call-to-action encouraged immediate interaction.
Seamless user experience: Doctors could access event details with just one click, streamlining the registration process.
This campaign not only drove significant interest in the drug launch event but also demonstrated the power of pop-up messages for lead generation. With a 33.25% CTR, it outperformed typical digital marketing benchmarks, proving the effectiveness of well-crafted, strategically placed messaging.
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